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FB Ads Intensive - Self-Study
WELCOME TO THE FB ADS INTENSIVE!
Welcome from Beth Anne
What if I have a question?
UNIT 1: BRILLIANT SALES & PRODUCT LISTING PAGES
Sales Page Best Practices - Lesson Video/Slides (113:55)
Sales Page Brainstorm PDF
Juicy Phrases and Words Cheat Sheet PDF
Sales Page All-in-One Guide PDF
How to Create a Leadpages Sales Page Link for Shopify Checkout (to keep GA tracking across domains) - Video tutorial (8:41)
How to Embed a ThriveCart Upsell on a Leadpage - Video tutorial (9:05)
Sales Page Mistakes to Avoid + Tech Tips - Lesson Video/Slides (33:13)
Two-Tiered and Three-Tiered Offer Best Practices - Lesson Video/Slides (22:34)
Physical Product Shop Best Practices - Lesson Video/Slides (85:32)
Beth Anne's Referral Links for Leadpages, ThriveCart, and Honeycomb
Links to Leadpages Templates
Links to Canva Graphics to Use in Leadpages Templates
UNIT 2: YOUR BUSINESS MANAGER, AD ACCOUNT, AND FACEBOOK PIXEL + GOOGLE ANALYTICS
Your Business Manager, Ad Account, and Facebook Pixel - Lesson Video/Slides (45:04)
Installing and Testing the Facebook Pixel - Lesson Video/Slides (55:22)
Setting up Google Analytics to Track Purchases from Facebook Ads - Lesson Video/Slides
Facebook Offline Conversions - Video Tutorial (11:02)
UNIT 3: AD COPY FORMULAS + HIGH-CONVERTING HEADLINES
Ad Copy + Headlines - Lesson Video/Slides (93:51)
Ad Copy Dos and Don'ts - Lesson Video/Slides (27:36)
Anatomy of a Facebook Ad (Diagram) PDF
Ad Copy Brainstorm PDF
Ad Copy Hook Formulas and Body Copy Elements PDF
Magic Ad Headline Generator
Link to Ads Airtable + Explainer/Intro Video (20:02)
UNIT 4: AD IMAGES AND CREATIVE THAT STAND OUT IN THE FEED
Ad Image Guidelines + Resources - Lesson Video/Slides (22:37)
Ad Image Types that Stand out in the Feed - Lesson Video/Slides (60:10)
Carousel Ad Examples - Lesson Video/Slides (21:10)
Video Ad Types + Quick Tips - Lesson Video/Slides (40:32)
How to Load All of your Ad Creatives into your Ads Airtable - Tutorial Video (7:34)
PicMonkey Ad Templates
Canva Ad Templates
Template Video Tutorials
UNIT 5: WARM AUDIENCES & LOOKALIKE AUDIENCES
Warm Audiences + Lookalikes - Lesson Video/Slides (91:32)
Facebook Custom Audience Zaps
UNIT 6: COLD AUDIENCE TARGETING
Getting Clear on Your Ideal Customer - Lesson Video/Slides (38:53)
Planning Out Cold Interest Audiences Inside Facebook - Lesson Video/Slides (60:39)
Using the Info Facebook has Saved on YOU to come up with more Audience Targeting Ideas - Lesson Video/Slides (11:13)
Love Your Customer Worksheet PDF
UNIT 7: SETTING UP YOUR FIRST CAMPAIGN
Campaign Setup - Lesson Video/Slides (98:04)
UNIT 8: TROUBLESHOOTING & TWEAKING YOUR CAMPAIGN
Campaign Troubleshooting, Tweaking + Data Analysis - Lesson Video/Slides (104:25)
Campaign Tweaking Decision Matrix PDF
Campaign Stats Guide PDF
Freebie Page Audit Checklist PDF
UNIT 9: RETARGETING + WARM AUDIENCE CAMPAIGNS
Warm Audience Campaigns + Retargeting Ads - Lesson Video/Slides (93:03)
Custom Audience Zaps for Shopify & ConvertKit
UNIT 10: SCALING YOUR CAMPAIGNS
Strategies for Scaling - Lesson Video/Slides (84:55)
UNIT 11: ADS FOR LAUNCHING
Questions to Dig Deep on as You Plan Your Launch - Lesson Video/Slides (33:10)
Pre-launch Ad Campaigns - Lesson Video/Slides (56:45)
Live Launch Ad Campaigns + Case Studies - Lesson Video/Slides (69:36)
The Customer Journey Content Plan PDF
60 Days of Brilliant Social Media Posts PDF
Ads for Launching Simple Checklist PDF
Ads for Launching Strategy Spreadsheet
UNIT 12: PRODUCT CATALOG CAMPAIGNS
Product Catalog Campaigns - Lesson Video/Slides (70:38)
BONUS COACHING CALLS
9/2/22 Replay (151:49)
9/9/22 Replay (129:20)
9/23/22 Replay (117:40)
WHAT'S NEXT?
Brilliant Business Moms Membership
Facebook Ads Intensive Affiliate Program
Planning Out Cold Interest Audiences Inside Facebook - Lesson Video/Slides
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